madewell | made for you
In an age of fast fashion, the “Made For You” campaign highlights Madewell’s pride as a brand offering true longevity personally designed for the consumer through tailored fits, timeless designs, & long-lasting quality.
Signature features of “Made For You” denim pieces include:
fits specifically designed to be easily cuffed to accommodate fashion preferences or growing children/teensadjustable waistlines that easily adapt to a variety of body types or seasons of weight fluctuationMadewell’s trademark mid-weight denim, formulated with 100% luxury cotton and natural indigo dye to produce a traditional denim that conforms to a wearer’s body and creates unique fade patterns distinct to a wearer’s lifestyle.
MaDe FOR YOU
In contrast to a reductive “one-size-fits-all” mindset, the “Made for You” features intentional inclusive designs meant to adapt to and grow with with a consumer’s unique needs and lifestyle.